When ideating the new and improved yearly museum fundraiser, the museum team wanted a refresh. Something that makes them stand out while keeping true to their mission. With the idea of a changing theme each year in mind, the Geek Gala was introduced. A good test for a theme was “Ice Age to Space Age”. With this theme, everything was possible, and anything was on the table.
The main focus was showing the target audience that science and history were cool and for anybody at any age, even adults. Fun, dynamic, and quirky graphics were the way to go as they caught the eye and made people curious.
Corpus Christi Museum of Science & History’s first annual Geek Gala was one for the ages.
Marketing Collateral
Flyer
Large Signage
Poster
Banner
Website
Social Media
Digital Screens
E-Blast
Event Collateral
Event Program
Wayfinding
Giveaway Magnet
This campaign was in partnership with MDR Advertising. MDR Advertising can be credited with the Geek Gala branding (logo, color palette, font choices).